We are now at the end of 2017, in the next few days, it will be 2018 and you might be wondering what’s next for social media trends 2018? With each passing day, Social media is advancing forward bringing us new updates. Some social media platforms evolve to stay, whereas some fade away. In the ever-changing world of social media, it will not be fair to guarantee, but still, we can predict some major trends that will rule over in the coming years.
Let’s check out some of those!
Smartphones for Everything
Despite of many people having multiple devices for personal and business use, smartphones still remain a friendly and handy device through which many people browse the internet. More and more people are online through mobile rather than PC, laptops or tabs. According to Google, 74% of mobile phone users are likely to revisit the site that is mobile friendly. Therefore, if you own a website or any digital content, then you need to rethink and make it mobile-friendly as in the near future, mobile phone will take over all the online platforms.
Answer engine (Chat bot)
Chat bot is a computer program that provides an interactive platform between customer and brand. It is entirely an automated messaging platform through which customers can send or receive messages instantly from the company similar to interacting with a human. It’s easier, faster, and cost-effective too. It can act as a real-time assistant for the customers. With the help of chat bots, customers can get their queries answered instantly. It is an easy way to know and understand your customers. Chat bots are breaking the communication barriers between customers and brands. Research shows that 80% of businesses have already deployed chat bots or are intending to incorporate chat bots by 2020 and they are here to stay.
The rise of ephemeral content
Ephemeral content is short-lived content or visual message that disappear within a short period of time. The present leaders of ephemeral content are Snapchat, Instagram and Facebook. The hype of ephemeral content gradually grew in 2017. Snapchat claimed around 150 million users in 2016 and it was outpacing Facebook, Instagram, and other social media platforms. Later, Instagram too followed the same footsteps of Snapchat. According to the reports, Instagram stories are now used by over 250 million daily users. People are more curious about your story when they realize that they can view your story within a certain limited time. This is the main reason why ephemeral content is on the rise and will reach new heights in 2018 too. In the challenging world of social media, it’s very crucial to keep your audience engaged with your brand and ephemeral content is leading to generate huge engagement. This trend will continue in the next year too.
Augmented Reality and Virtual Reality
One of the hottest topic on social media today is Augmented Reality (AR) and Virtual Reality (VR). As we look into the future, they are going to find their mainstream base on social media marketing. Just a little while back in September, Apple launched a breathtaking demo video of augmented reality on the iPhone 8 and the iPhone X. Social media platforms like Facebook are working to incorporate AR and VR into their platforms. Several mobile apps such as Pokémon Go, Ink Hunter, Flirter, Google translate have already embraced Augmented reality. Both AR and VR are considered as innovative and creative ways to connect with the users. Users are flocking to AR and VR. Foreseeing immense potential of AR and VR as a smart marketing tactic, it’s up to the brand to evolve accordingly.
Animoji: Express your animated emotions
When you have to express your emotion in chat, what do you send? Of course, an emoji! But again, your emotions are limited only to the pre- set emoji icons. That’s why technology has new and interesting way of expressing your emotions; Animoji. It’s another emerging update on social media, recently introduced by Apple. The word “Animoji” actually means animated emoji. It can pick up your facial expressions and animate accordingly. Or we can say, you can now send personalized or custom emoji! Cool, right?
Marketing in today’s competitive world is being tough, day-by-day. Customers today don’t care about your product or brand even though you have spent a good amount of money on advertisement. However, people believe what other people say. Rather than over paid advertisements, people trust the reviews and recommendations from the people they know. Influencer marketing is simply just mouth to mouth referral in a digital way. That’s why, it is found to be effective by 81% of the marketers. Picking a right influencer for your brand can help you reach bigger audiences and attract lasting customers.
Tweets got doubled
Twitter took a huge leap by doubling the length of its characters from 140 characters to 280 characters. However, this step is just an experiment and the text remains bound by restriction to certain groups such as Japanese, Korean and Chinese, as their language does not feel the same constraint as English-speaking users. We can hope, by breaking one of the trademark constraints, Twitter shall bring its users back to the service.
If we take a deeper look at the social media trends in 2018, then, the beginning of the New Year is sure to bring new surprises for us and social media will continue to revolutionize our world. So, to keep your audience hooked, you need to incorporate these hottest trends, make your social media marketing strategies smartly and stand out from the competitors.
Other than these trends, what do you think will be on trend in 2018 and what will not? Let us know in the comment section below.