Millions of people are searching for your product and brand online. The question is, is your brand really visible to all those searches who basically are your potential customers?
Research shows that 75% of people never view the search results that are not available on the first page. And, it’s not that easy to rank on the top of the search results. Because, things have changed and competition in search traffic is increasing every day. That means, in today’s competitive market, you cannot afford to be ranked on any page other than the first page.
Surely, SEO stands for Search Engine Optimization. SEO is all about optimizing your website to gain organic high ranking placement in SERP (Search Engine Result Page).
It is one of the best things that exists in the online world today!
Talking about the benefits of SEO, they are endless. But among them, here are the top five benefits and its impact on your website:
Increases your organic website traffic
The best part of SEO is that, it’s purely organic. Let’s be clear about organic traffic first. Organic traffic refers to the visits to your website generated without paid advertisement. 90% of the clicks are received by organic search lists than paid advertisements. Therefore, your website’s organic visibility can bring relevant visitors to your site. Moreover, SEO does not require advertisement. It is cost- effective and still provides long term benefit. An effective SEO strategy has enough power to drive quality traffic to your website.
Reaches your targeted audience
SEO works on the basis of keywords. The search list appears as per the keywords people use to search for something. Here, your website can be visible exactly to those audiences who are searching for you. Let’s take an example. If you own an online clothing company, then with relevant keywords like “buy clothes online in Nepal”, you can make your website visible to the targeted audience. If you are working on the wrong keywords, then you are probably missing a huge number of potential customers.
Boosts your sales and leads
Needless to say, that if your website is visible when your customers are searching for you, you are sure to boost your sales and leads. By positioning your website exactly where your audiences are searching, you are likely to get higher conversions. You can turn your potential customers into actual customers with the correct use of SEO.
Search engines like Google, Bing and Yahoo are trustable sources for information. If your website is on top of the SERP (Search Engine Result Page), then there are high chances of people to trust your company. Searchable or visible websites often gain trust and brand recognition. It is because people trust Google, which makes them be more confident towards the authenticity of your company. By using SEO, you can build a stronger brand image.
Best returns with smallest investment
Yet, you might be thinking that, you will have to invest a pretty high payment for all those benefits of SEO. But, guess what? SEO is quite inexpensive, unlike Google Ads. All you need to do is to spend for an SEO expert or SEO company. However, the return you will get is incomparable to your investment. A good SEO can actually double, triple or even quadruple your business.
To sum up,
Are you still thinking why your website needs SEO ??
SEO is today’s online marketplace trend to fuel up your business. Now that you have recognized all the benefits of SEO, it’s time to skyrocket your business website. Even if you haven’t invested in any SEO campaign till now, then it’s perfectly fine. It’s never too late to start something good. Start today and be found!