If you are pumped up by video content and have been longing to take up a video camera and get some content, play with it, share some of your personal skills, and give your own flavors to it, then this piece might just be for you. Because you never know this might just be the thing that is going to make you a YouTuber.
What first started as an online dating video content platform has now become a video sharing social media platform that has created a community in itself. Yes, we are talking about YouTube, which has become a lifestyle now. 4 years back, people used to think YouTube was mostly just to listen to music. But today it has become an inseparable part of our lives. YouTube has become the new television. It is a community in itself. It’s a massive family and is ever growing. It’s taking all over the world. Most of all, it is one of the biggest platforms because it is free.
We don’t even realize how we binge-watch video content continuously on YouTube in a single day. It has become a hangout place. Many individuals have now become a sensation with YouTube. They have turned out to become an influencer via this rapidly growing social media channel. It is quite amazing that in this age of digital, how brands have been adapting and leveraging YouTube sensations & popular YouTube channels to promote their product or service. People wait for things to be live on YouTube immediately after it has been published on television. The best part about this is instant feedback and responsiveness. Even students refer to YouTube videos whenever they have difficulty in understanding any course content in their compulsory academic courses. According to Alexa Internet 2017 “there were more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content being watched on YouTube every day. As of August 2018, the website is ranked as the second-most popular site in the world”. YouTube allows you to create for personal or business use. First, you need to have a personal Channel on YouTube and then, you can create your business YouTube channel.
Here are 5 reasons why you should be a YouTuber in Nepal:
Lack of content about Nepal
Type “Nepal” on the search bar of YouTube and you will be shocked to see that there is so much less of quality content about Nepal. There is a huge gap for content creation in Nepal. Visit Nepal 2020 is just around the corner and a lot of content can be created to promote places, people, culture or anything. So gear up, who knows you would be a major digital contributor in video content about Nepal for the tourism year or a major Influencer while Digital Marketing in Nepal is gradually booming .
Common stories in uncommon voices
There are stories everywhere. We are a small country with a simple lifestyle. We do have problems, but still, are ready to help others and give that smile anytime. Go out to a street and you will find temples, birds, animals, vegetable vendors, local people sitting in the patis and talking about their life, water problem, crops or anything yet being content with whatever they have. If you are able to share your stories, you can easily connect to the viewers. So, get out of the house, talk to people, discover places, help someone, and you might just give an uncommon voice to a very common story.
Skill sharing easy access
YouTube is the ultimate skills sharing platform. You completely have creative freedom. There are no rules, no boundaries. YouTube has opened its doors to all sort of skills. Anything can be learned with just a click. Our unique art and culture have many skills that the world has not been familiar with like Kasthakala, Murtikala or folk Nepali dance. So, discover skills that you or someone else has and cover the story.
YouTube is not just a platform to watch and share but to earn money as well. YouTube earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience. Almost all videos on YouTube are free to view. However, there are exceptions in some. Such as subscription-based premium channels, film rentals, as well as Youtube Premium, a paid membership, available in certain countries, gives you an ad-free, feature-rich (offline viewing) content, and access to exclusive content made in partnership with existing users. Affiliate marketing is something that is prospering in monetization. Influencer marketing is another field that big Nepali brands have been dwelling into. Mobile brands have been collaborating with creative individuals who are in the profession of photography, food blogging, travel blogging now even stepped into popular faces in TikTok.
Create your personal brand as an influencer
Now how many of you repeat this “Yo whatsup everyone, girls this is superwoman”. Pretty sure you read it in the tone if you are a fan of Superwoman, a popular YouTuber who has 14 million subscribers. Superwoman has created her personal brand so well with her funny entertainment videos. Even top-notch actress like Kareena Kapoor runs a YouTube show. The secret to creating a personal brand is portraying unique self and delivering it consistently. So if you are looking more viewers, consistency is the key. And who would not want to see more Nepali YouTubers who have established with personal branding with global recognition?
Talking about Nepal, aspiring YouTubers can take inspiration from young budding talent in platforms like Storytellers, Story Tellers, Mic drop. Artists have been able to scale up their viewership, like musician Rohit Shakya, hip-hop artist Girish Khatiwada, pioneer vloggers like Sisan Baniya, James Shrestha, Dhiraj Magar, Krisha Bajracharya, and so-on. Among the tech reviewers, you can watch Gadgetbyte Nepal, TechLekh, Explore Gadget. Similarly, production houses like Jazz Productions, Mero Mazzako Karyalaya, Fuzz Factory Productions are some of the top creative bunch of people whose work you cannot miss out on YouTube. Nations heartthrobs like Neetesh Jung Kunwar, Swoopna Suman, Sajjan Raj Vaidhya, Bartika Eam Rai and Trsihna Gurung have prospered with a thick fan-base due to YouTube. Well, how can we forget Ashok Darji and Tanka Budathoki who have loved all over Nepal their song “Mann binako dhan thulo” with their song? Facts say, currently Music Nepal tops the list with 1,961,286 and video views of 1600 crore above in just 14,283 uploads. So undoubtedly, we Nepali people have got a lot of potential.
How one can start? Or need a push for it?
Why not? If you have the content and interest in wanting to share it with the world, let’s do it. Being a YouTuber is not only for fame but for oneself. If you are really willing to work it out and do what your heart wants, take the first step. But remember, behind all the fun and luxuries, there are few things one needs to take note of:
It is not easy. Lots of time, money, energy and effort is required. Save as much as possible, as you don’t know how much your next video might cost. Depending on the content itself (travel, food, reviews). By making a video, you will know the output needed for it. How one moves further depend on the person itself? So note, that nothing is free. You must be willing to invest for it to work. Of course, there are ways in which one can minimise the cost, but it is all up to the person. So do save!
Before diving into YouTubing, look at videos, vlogs and try to learn as much as possible. You might learn along the way, of course. But it is always better to have a bit of knowledge and maybe practice. It may be in any form, editing, producing, content writing, and working behind a camera. As the saying goes, practice makes perfect.
You don’t want to be the enemy of everyone. So make sure that your content is not provoking. Of courses, there will be hate comments every now and then. But we do not want to create issues being a beginner. However, if you would like to start with a bang, maybe? Why not?
Professionalism is necessary for someone who is a public figure. One needs to maintain his/her image outside of your channel. Be professional in all of your communication privately and in social media. People have a bad habit of making screenshots of every DM and every email in this day and age, so assume no communication is private. So, ensure that such incidents do not occur!
Have a plan for beyond YouTube. Understand there is a real possibility that somehow you may not be able to operate on the platform or things may not turn out as expected. Think about your brand, your identity, your life, and your career with that very real possibility in mind and who you are after YouTube. There are cases in which such has occurred, like Vine. So make sure to have a backup plan in case, this does not work.
There might be times where time is a limitation itself. However, consistency is the key. If your content is attractive, it will attract followers. So to keep them anticipated for more, you will have to publish regularly. Feed the viewers as to what they feel like watching. They are your followers because they like the content, so why not provide it. If there is no consistency, followers will be bored and will not feel the need to be a follower. Hence, being consistent will be a plus point. But ensure that you do not feel the rush to overfeed them by publishing video with a lack of content.
So, what are you waiting for? Go ahead and make us proud by becoming a famous YouTuber in Nepal.